[DigitalSid]

Head of factual entertainment Steve Gowans will oversee Big Brother for the broadcaster alongside Initial creative director Nick Samwell-Smith and managing director Laurence Jones, but a new creative supremo for the show is expected to be announced in the next few weeks.

While it is likely to be comparable in length to the old Channel 4 show, it is thought that Endemol will take Big Brother back to basics to try to rediscover the elements that made the format a hit, rather than repeating the excesses of the later series.

Pushing the multiplatform elements will also be a key focus, including using social media in a more innovative way than previously.

Sources indicated that C5 owner Richard Desmond views BB as “the perfect match” for C5.

(Broadcast Now)