[daniel-lewis-1985]

I think they need a very basic promotion beforehand with Marcus saying.

"In June 14 strangers will enter a house for 10 weeks, one of them will come out with £100,000. Who this is, You decide!"

Keep it simple and not make it look like an epic movie that people just dont buy into. Something casual and basic like the campaign was for the original BB may draw in a new audience.