[joeysteele]

I wasn't convinced that a price hike would have much effect, what is needed is to stop ridiculous special offers in supermarkets,
I also would make it that alcohol has to be sold from a separate part of the store as are cigarettes and tobacco.

Stop the piling up too of beer and wine deals staring at you as soon as you enter the store, also stop having a drinks display at nearly every aisle on the store too.
I was watching a couple with young children,one was toddler and in the trolley the other 2 were walking alongside the trolley, in went alcohol just like it was general shopping.

A price hike may be necessary in the future but it really is the supermarkets who need to be made to sell alcohol more responsibly in my view.