[SSL2012]

Perhaps a number of reasons

1)Lack of proper advertising.

After 2 years of considerate favourtism towards pushing the budget on cbb. Five need to focus it more on the civ version to save this format and make the public more aware.

2)lack of intrest...

Perhap's the format is on it's last legs and people just don't really care about big bro anymore, no matter what changes or advertising occur.

Should this trend continue, i'd certainly not advise the end, BB (certainly the celeb) can still pull big numbers, and as twitter shown last night the civ bb was making alot of noise, which no other show on he channel can attract.

I'd propose a break for a year, keep the contract with endemol, bring it back under massive publicity etc, and if it still fails then yes i'd end it for good.

And finally

3)General viewership is down all over the board

and

4)Misleading title, "Big Brother secrets and lies" without proper/clear advertising, people could of quite easily mistaken it for a documentary and not really cared...i'm baffled as to how it's come no where near the previous two launch's.