[south12345]

At the end of the day who really cares who wins CBB and if you do why?

Its not going to change anyone's life, in the house or for those outside looking in.
They have already been rewarded, even before they enter the house, so its not as if financially they are going to be better off by winning.

They have all had their moments of controversy with what they do or what they say but at the end of the day its just a title and not one that's really going to further their career.

With BB there is a reward at the end of the show and that was enough incentive for me to want a particular winner. It wasn't the title that was the issue for me but who got their hands on the lolly....