[JohnnyBB]

ITV is reportedly set to offer Emma Willis a presenting role on This Morning that would force her to quit Celebrity Big Brother.

Emma’s profile has exploded since she was promoted to the face of the Channel 5 show last year, with the BBC giving the 37-year-old her biggest gig to date by hiring her to replace Holly Willoughby on The Voice UK.

However, according to The Sunday People, ITV’s head of daytime Helen Warner will attempt to poach her as she seeks to ‘freshen up’ the broadcaster’s programming.

The newspaper claims Emma would have to leave both Big Brother and The Voice for the new job – even though Willoughby continued to front This Morning while working on the talent contest.

A source at ITV commented: “Emma is hugely *talented and has so much potential to be one of the channel’s most high profile *faces. They have a reputation for having great women and Emma would add to those already there and strengthen their position in the TV industry.”

Emma currently appears on This Morning as one of the hosts of its ‘Hub’ segment. She has also worked with ITV on ill-fated gameshow Prize Island, and ITV2 dating format Girlfriends.

Emma – who also presents a Sunday morning breakfast show on Heart FM with Stephen Mulhern – previously insisted that she’d ‘absolutely’ stay with Big Brother.

bbspy
http://www.bbspy.co.uk/bb15/news/022...#ixzz2uB2RAuqa