[user104658]

Originally Posted by Brother Leon

It's Marketing.. it was better than a generic advert you see all the time.

Is it good marketing, though? Is it accurate? I mean, can they not advertise McDonalds as what it is - something that you occasionally grab quickly because you're in town and want something cheap and fast without having to think too much about it?

Am I being naive? Are there genuinely families out there for whom bloody Maccy D's is a part part of their identity and history? "You want to know more about your dead dad. Well let me tell you son - he liked McDonalds. Let's go to McDonalds and think about him."

It's flat-out ridiculous