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Old 14-01-2018, 12:29 PM #1
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Default Horrific Sexism in the beer world


Top Totty was removed from the bar at the House of Commons in 2012


Women in the beer industry say they are the victims of "horrific" sexism, including being groped at events, abused on social media and belittled in their jobs. They explain why they are fighting for change.

Pictures of scantily-clad women and risqué names have long been used as a ploy by savvy brewers to entice punters to buy their beer.

But times have changed, bringing with it a backlash against the likes of ales called Top Totty and Dizzy Blonde.

It's a row that has been brewing since at least 2012, when the former was removed from the bar at the House of Commons amid complaints.

Five years on, the battle against misogynist marketing is still being fought - as recently as October, an Irish brewery came under fire for its tagline "Dublin Blonde goes down easy".

Wild Card's head brewer Jaega Wise has since called for a ban on such branding, telling the Brewers' Congress: "This would quite quickly stop breweries deciding to have branding with boobs if they were actively banned from competitions."

http://www.bbc.co.uk/news/uk-england-41892346
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