[Gavin]

Originally Posted by Brekkie

3.5m is a very good result - just have to wait and see if it can hold it.

And Gavin - shut up! And have a shave!

How is 3.5m good?!?! It lost 2.7m viewers in a single day! The share is down.

I was expecting at least 4m.

[Stu]

Originally Posted by Gavin

How is 3.5m good?!?! It lost 2.7m viewers in a single day! The share is down.

I was expecting at least 4m.

Don't be a prat. There is always a huge drop after launch.

3.5 is a miracle in this day and age. And I can only see it going up.

[Gavin]

Originally Posted by Stu

Don't be a prat. There is always a huge drop after launch.

3.5 is a miracle in this day and age. And I can only see it going up.

Ok. Convince yourselves 3.5m is good, when it's not.

I bet they'll be down to 2.5m this time next week. Shirley Jones has disappointed me so far... I was expecting more of her.

[Stu]

Originally Posted by Gavin

Ok. Convince yourselves 3.5m is good, when it's not.

I bet they'll be down to 2.5m this time next week. Shirley Jones has disappointed me so far... I was expecting more of her.

I don't need to convince myself. It was good. Anybody with even a rudimentary knowledge of UK Big Brother and the television industry knows it's good. It's pretty primary stuff.

[geoking66]

Originally Posted by Gavin

Ok. Convince yourselves 3.5m is good, when it's not.

I bet they'll be down to 2.5m this time next week. Shirley Jones has disappointed me so far... I was expecting more of her.

No one ever said 3.5 was perfect. However, considering some of the ratings for BB8/9/10, it's pretty high. That and the Day 1 highlights are always far lower than the launch, with daily shows hitting their peak ratings at weeks 2 and 3.

[Brekkie]

Originally Posted by Stu

Don't be a prat. There is always a huge drop after launch.

Exactly, which Gavin is conveniently ignoring. Based on where we were last year and in the summer anything over 3m is a success. Three years ago 4m+ may have been desired, but on current expectations it is so far, so much better than expected.

Who knows how things will pan out over the next few days and weeks (that depends on whether the producers screw things up yet again), but if they're still around the 3m level this time next week they should be pleased with that.

10pm is and always has been the much better slot for BB and usually where it performs best. They'll be some competition from the news tonight with people snowed in watching it to find out they're snowed in, but I expect ratings to be steady.

[Gavin]

Originally Posted by Brekkie

Exactly, which Gavin is conveniently ignoring. Based on where we were last year and in the summer anything over 3m is a success. Three years ago 4m+ may have been desired, but on current expectations it is so far, so much better than expected.

Who knows how things will pan out over the next few days and weeks (that depends on whether the producers screw things up yet again), but if they're still around the 3m level this time next week they should be pleased with that.

10pm is and always has been the much better slot for BB and usually where it performs best. They'll be some competition from the news tonight with people snowed in watching it to find out they're snowed in, but I expect ratings to be steady.

What series average would you be happy with? Is 3.0m actually any good? That would make it the second worst ever!

[Brekkie]

Originally Posted by Gavin

What series average would you be happy with? Is 3.0m actually any good? That would make it the second worst ever!

Now personally I'd love it to be back comfortably above 4m nightly, but realistically above 3m is a huge improvement on where the show was last year.

However, with the show already axed it doesn't matter - and I'm not sure I want it to do well enough to force C4 to change it's decision as I do believe that considering how they've treated the show in recent years, it was the right decision. Even if the highlights shows are the best ever, the complete lack of information between shows means it's just not Big Brother any more for me. They somehow seem to have made the website even worse than BB10 too so far this year.

[Tom]

Originally Posted by Gavin

What series average would you be happy with? Is 3.0m actually any good? That would make it the second worst ever!

Second worst ever is better than worst ever. If Big Brother can average 3m in the overnights then I think its a big success considering the final last year didn't even reach 3m with overnight ratings.

Try adding a bit of positivity to life, it might help.