The OP asked how BB managed to get The Situation onto the show?
The answer is simple: money + fame.
A “celeb” is simply a person that is paid by being in the public eye, a singer, actor, TV star, or whatever.
BB contacted his agents and made an acceptable offer. Part of their pitch would be the number of famous ex-US HM’s that have been in the house.
From The Situations point of view there is also the fame factor. He’s already famous in the US, but the man has a shelf life. Making as much money as possible, now, is the game. And just like stars from this side of the world trying to make it in the States, the US stars are interested in cracking the European market. In this case the UK. While its very hard to become famous in the US, due to the fractured market, comparably speaking its easier here. And given the massive fame hungry market that exists in the UK, there is money to be made, if you can gain traction. People already know who he is, but we don’t know a lot about him. Hence BB.
Course if it all goes wrong, he can fly home, and no one in the States will care!
What I found interesting was how few people seemed to know him. I’m willing to bet that this dented his ego.
From my perspective, I think he'll be a great HM, he's a charismatic muscle head. We all kinda know he's a bit of a dog, so it will be fun watching him sniff around the ladies!
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“I'll be more enthusiastic about encouraging thinking outside the box when there's evidence of any thinking going on inside it.”
― Terry Pratchett
Ashley McKenzie,
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