I think it pretty much is happening. Opinions don't have to be shifted so we all think that Philpott is the median, but the new myth that benefit claimants are earning £26k is out there enough for Osbourne to use it with workers at Morrisons the other day. It's about eroding opinions. The right can only ever be successful when it convinces people to vote against their own interests. It's all about the packaging, and right now, benefit claimants are being wrapped up nicely and delivered to the hard working Galahads of England.

We have to cut from the poor, because these people are taking from you.

The articles that pop up on here all the time, from a variety of sources, showing single moms with an Ipad. You can see more and more people believing this is the norm. You and I are in the job/work market, but the generation under us are being fed this on a continual loop, so pretty soon, no one will even have any knowledge about how the practices of bankers ground the world to a halt, and it will always be the poor that are holding back the rest of us.

Not for people with nuance, but there are far too many people that are ready and willing to lap up a good versus bad, ready packaged spoonful of medicine packed with benefits sugar.