[In the Drunk Tank]

Originally Posted by Kizzy

Then how do you account for the corroboration in the collective mindsets of the Murdock owned readership coinkydink?...

Who's to say they do think the same? Where the Sun is concerned I doubt there is a significant difference between Labour supporting readers and Tory ones. And anyway it's fairly natural for people to read the paper that is more likely to reflect their stance. Newspapers follow public sentiment more than they dictate it.