[Jason.]

CBB10/12 both did really well and averaged like 2.2/2.3m respectively - which was only 0.5m down on the January series they followed. Bearing in mind back then the civilian version was also getting more than 1.5m

I think it's a combination of all those things TBH. I think TV viewership is decreasing each year - most people don't even watch live TV anymore and it's all about Catchup now. I mean even X Factor and other shows' ratings are down. I also think people have lost interest in the show given the shoddy production we've had in the last two years. And I think the lack of big names might have left people unimpressed. I mean CBB15 did well because of names like Katie Hopkins, Katie Price, and Perez Hilton. Not to mention the launch was one of the most tackiest things I've ever seen and that awful cannon game probably made people tune off and not even bother, who can blame them?