[Marsh.]

Originally Posted by Toy Soldier

But of course, as you say, if opting out was "that easy" too many people would do it... Perhaps because the BBC's content isn't all that transcendent at all.

Or rather more basically, if given a simple option of a "free lunch" most people would opt to not pay anything regardless of how much they enjoy the BBC services.

Making payment optional isn't a sufficient measure of the quality of the BBC.