[Jack_]

It has everything to do with the panel, or else how do you explain 2010's series finishing with an average of 13m viewers per episode to 2011's finishing with 10m? Or a 19m peak for the final compared with 15m? Where the hell do 3-4m viewers go in the space of a year when the show was at its peak? That is not normal: it is primarily driven by the irreparable, drastic changes they made to the well-loved panel.

I'd disagree that the show doesn't still produce successful artists either; Ella Henderson, Little Mix and Fleur have all had varying degrees of it since their series and they were all part of the 2011 onwards generation. The Voice has produced little if no talent whatsoever outside of the show yet it's still on air and people are still watching so how do you explain that?