[Cherie]

Originally Posted by MB.

...because women are twice as likely to suffer from a clinically significant eating disorder? And because the story is about an advertising campaign complained about by over 70k people because it says that women aren't "beach body ready" unless they look like a twig?

oh so because some survey said women are twice as likely we must only focus on women, maybe the men are lying in the survey, the way I see it there are as many men down the gym trying to get buff bodies as women.

Originally Posted by Dezzy

Did I say anything about excluding men? I didn't even specify women in that post. I didn't think I'd need to specify both genders since it was obvious I was talking about both genders in the first place.

In fairness though, Bodyshaming in advertising is more of an issue that affects women anyway because adverts are designed depending on the gender they are aimed at. Female-centric advertising quite often relies on exploiting insecurities while a lot of male aimed advertisements tend to be more about inflating egos 'You're amazing already, buy this and be even more of a legend!'.

It's why discussions of bodyshaming is often centred more on women, it's more prevalent in media and advertising aimed at them, it doesn't mean that people are okay with men being bodyshamed, it's just that it's not as prevalent as it is with women.

You only rambled on about it affecting women more when challenged, I expect you have a poll to back this up.

[Tom4784]

Originally Posted by Cherie

oh so because some survey said women are twice as likely we must only focus on women, maybe the men are lying in the survey, the way I see it there are as many men down the gym trying to get buff bodies as women.






You only rambled on about it affecting women more when challenged, I expect you have a poll to back this up.

I have knowledge, qualifications and experience when it comes to advertising and how it's done and things are done differently depending on the target audience. Hell, you could make an argument that most of the adverts that could be seen as bodyshaming towards men are in fact aimed at women since things like fragrances, deodorants and male health and beauty products are more often marketed towards women because it's more common for women to buy those products for their other halves or male relations then it is for the man to go out and buy them.

'rambling on' interesting choice of words, you can't argue directly with what I'm saying so you need to discredit it.

[Cherie]

Originally Posted by Dezzy

I have knowledge, qualifications and experience when it comes to advertising and how it's done and things are done differently depending on the target audience. Hell, you could make an argument that most of the adverts that could be seen as bodyshaming towards men are in fact aimed at women since things like fragrances, deodorants and male health and beauty products are more often marketed towards women because it's more common for women to buy those products for their other halves or male relations then it is for the man to go out and buy them.

'rambling on' interesting choice of words, you can't argue directly with what I'm saying so you need to discredit it.

oh right, I don't think you need particular qualifications in this area to have an opinion, advertising isn't exactly rocket science..sorry.

[Tom4784]

Originally Posted by Cherie

oh right, I don't think you need particular qualifications in this area to have an opinion, advertising isn't exactly rocket science..sorry.

You asked me for proof, I offered a reason why my opinion is informed. I didn't say anything about needing qualifications to have an opinion so I'm not sure what you are going on about. I guess this is what happens when you are more concerned about getting on up on someone than having an actual discussion.

Advertising is more complex than what you think, it's psychological, it's analytical, everything has to be considered and everything has serve a function. To downplay that shows your lack of understanding about what advertising entails.

[Cherie]

Originally Posted by Dezzy

You asked me for proof, I offered a reason why my opinion is informed. I didn't say anything about needing qualifications to have an opinion so I'm not sure what you are going on about. I guess this is what happens when you are more concerned about getting on up on someone than having an actual discussion.

Advertising is more complex than what you think, it's psychological, it's analytical, everything has to be considered and everything has serve a function. To downplay that shows your lack of understanding about what advertising entails.

That seems to be more your issue than mine.


You would have to live under a rock not to have some understanding of how advertising works, hence my comment on rocket science

[Tom4784]

Originally Posted by Cherie

That seems to be more your issue than mine.


You would have to live under a rock not to have some understanding of how advertising works, hence my comment on rocket science

Well considering I'm sticking to the topic and you seem more concerned with scoring points then what you are saying doesn't make much sense.

Advertising is not a simple thing, it's an exact science. It requires research, a psychological understanding of the target audience and creativity. Advertising in high traffic (thus high cost) areas like London isn't like writing up a poster for your local car boot sale, it's not simple. It's a process.

[Cherie]

Originally Posted by Dezzy

Well considering I'm sticking to the topic and you seem more concerned with scoring points then what you are saying doesn't make much sense.

Advertising is not a simple thing, it's an exact science. It requires research, a psychological understanding of the target audience and creativity. Advertising in high traffic (thus high cost) areas like London isn't like writing up a poster for your local car boot sale, it's not simple. It's a process.

Really thanks for sharing

[MB.]

Originally Posted by Cherie

oh so because some survey said women are twice as likely we must only focus on women, maybe the men are lying in the survey, the way I see it there are as many men down the gym trying to get buff bodies as women.

The article literally says that it's not just women and the only reason that this particularly case is focused on women is because it's an ad targeted at women Also, "some survey"? Yeah, that has a ring of "we don't trust experts" to it...

I'll ignore the other poster who seems to have just called Sadiq Khan a Muslim extremist