[DouglasS]

Originally Posted by BBDodge

Being on BB makes the housemates reality stars. They give up their ordinary citizen status on launch night.

They don't become stars anymore. The most followed twitter houseguest [that wasn't a reality star prior or in the public eye; Chanelle, Kayleigh, Rebecca, Lotan]

Like Raph, Deborah etc have below 4,000 twitter followers, people like Simone have below 1k. BB gets you about 5k twitter followers now if your lucky and a popular houseguest. When Josie/John James/Sam Pepper were on in the final series of BB on ch4, it got them each over 120k twitter followers within days. [Heck even in BB14 Gina, Dexter etc got 70k followers after leaving, something big happened between BB14 to now about the interest of BB and the houseguests]

Love Island also gets all the contestants that are in longer than a week 50k plus twitter followers, they become reality stars. The public don't have interest in the BB houseguests.