Quote:
Originally Posted by Patrick
Because Channel 5 promote it more than the regular series and flaunt it about like a prize possession?
|
...it is their prize posession? None of their other shows get such consistently high ratings or as much press coverage.
They don't necessarily promote CBB more than the regular series. There was blanket advertising for the last normal BB - but January's CBB only had one TV advert and it still got far higher ratings than any normal series from the last four years.
I know it's annoying for us Big Brother purists, but it's the fact is that there's now far more public interest in the Celebrity series than the normal series, so if the choice for Channel 5 is to invest money in either the Celebrity series or live feed for the normal series, it's a no-brainer that they'll go with CBB.
The issue is that they've openly admitted in the past that they can do both if they want to - they've just never given live feed a chance.