[Glenn.]

Tumblr, the blogging site that has been a hub for the internet's most weird, wonderful and occasionally worrisome content, is getting yet another new home.

Verizon (VZ) said Monday it has agreed to sell Tumblr to Automattic, the parent company of Wordpress.com. Terms of the deal were not disclosed.

The move will make Automattic the third company to own Tumblr in just six years.


"Tumblr is one of the Web's most iconic brands," Automattic CEO Matt Mullenweg said in a statement. "It is an essential venue to share new ideas, cultures and experiences, helping millions create and build communities around their shared interests.

Yahoo acquired Tumblr for $1.1 billion in 2013, making it the largest acquisition of former CEO Marissa Mayer's tenure. It was an ambitious bet to revive Yahoo's fortunes by attracting a younger generation of hyper-engaged users.

Mayer promised at the time "not to screw it up." By 2016, however, Yahoo was forced to write down most of Tumblr's acquisition value. Part of that writedown stemmed from Yahoo's struggle to meet an ambitious $100 million sales goal for Tumblr.

In 2017, Yahoo — and Tumblr — were officially acquired by Verizon. But this year, Verizon has cut staff from its media properties as it rethinks its investment in content and digital advertising.

In a statement Monday, Verizon Media CEO Guru Gowrappan said the deal to sell off Tumblr was "the culmination of a thoughtful, thorough and strategic process."


Yahoo bought it for over £1bn and it was sold for £3m

It’s what she deserves

[Ant.]

Banned NSFW did that

[Ant.]

they even banned the tag "man's feet"

[Wizard.]

Not worth £3 bloody pounds!

[Amy Jade]

Banning so much content was its downfall. So I am happy they lost so much money.

They could have gotten regular users to moderate for free and done a better job. They literally took so much of my content down (horror movie gif and videos) and sent me warnings for posting a videos of scenes from 15 certificate horror movies.

Hopefully the new owners revert it back to how it was.

[user104658]

They should have taken some time to think out a proper strategy for dealing with NSFW stuff. Instead they were just like "OMG block everything!!" and it was inevitable that the site was going to die. Who is going to host content on a platform that might just remove it all at any given moment?

[Cherie]

Originally Posted by Toy Soldier

They should have taken some time to think out a proper strategy for dealing with NSFW stuff. Instead they were just like "OMG block everything!!" and it was inevitable that the site was going to die. Who is going to host content on a platform that might just remove it all at any given moment?

sounds like TiBB