One of our most powerful deep rooted desires is the desire to feel important, to be needed. I guess in comes from the days when the stongest got the most and had a better chance of survival.
I bet when most on here found out about Boris we were straight on our phones messaging pals and loved ones
Having important news or major gossip makes us feel important in our peer groups and the media feed this on a grand scale.
I mean i doubt many people meet a pal and say "did you hear that Hamish and Moira are getting on well and still love each other?"
But we would say "omg did you know that Hamish and Moira had a blazing row Saturday as Moira found out he has spent £3000 on buying used girls pants from Japan

"