[James]

Originally Posted by LeatherTrumpet

have you seen John Lewis's sales figures?

but they are not claiming about actual sales:

“The advertising's no longer about selling products; it’s no longer about selling clothes, or razors or chocolate bars – it's about selling ideas, it’s about changing the way people think,” Ms d’Abrera told Sky News host Andrew Bolt.

Not what the thread title says, though.

By the way, I can see Kmart Tiktok clip in the video (1:09) working as retail advertising, as a lot of women like shows like Drag Race.

Another thing you've got to remember is that it is a proven-fact that TV advertising works best with younger people - they are more likely to change their buying habits based on it. That's why US network TV is aimed at the 18-49 demographic (I think it is measured as 16-35 here?).