[Abra]

Singing competition shows don't really create "stars" these days because the audience figures just aren't there anymore. Back in the days of the peak of The X Factor and Idol, contestants could become household names just from being on the show before they had even released any music of their own and had already started to build a fanbase. That meant that acts like One Direction, Kelly Clarkson, Leona Lewis, Olly Murs, James Arthur, Carrie Underwood, Adam Lambert etc already had the platform for success before they really started their careers, and already had the clout to have record labels give them major funding and backing. These shows just don't have that kind of pull anymore, and basically exist just for the channels to make money from advertising from the people still watching. Most of the public couldn't name a single person that has participated or even won The Voice at all. Going on these shows still might be a great way to network in the industry, but you have a better chance of becoming a genuine star from uploading your music on TikTok these days.