[user104658]

Originally Posted by Oliver_W

I agree with SB in that I think it's a crap advert, definitely a swing and a miss ... but I don't really see how it's woke? The "deliberate anti-aesthetic appearance" of the models is the only thing remotely woke.

Yes I think it would be fair to call it "aesthetically woke" in what the visual is definitely intended to evoke. I don't think that makes the advertising in itself woke.

You could maybe call the apparent shift from fuelled cars to electric "woke"... once upon a time... a bit more difficult to do so now that the incel-king face most associated with electric vehicles is the same one permanently buried between Donald Trump's arsecheeks.

Your average anti-woke-bloke loves a bit of Musk / X so they can't really be all that against the odd electric car here and there.