[Crimson Dynamo]

As usual Brett nails it beautifully

Youtube video

[user104658]

Originally Posted by Oliver_W

I agree with SB in that I think it's a crap advert, definitely a swing and a miss ... but I don't really see how it's woke? The "deliberate anti-aesthetic appearance" of the models is the only thing remotely woke.

Yes I think it would be fair to call it "aesthetically woke" in what the visual is definitely intended to evoke. I don't think that makes the advertising in itself woke.

You could maybe call the apparent shift from fuelled cars to electric "woke"... once upon a time... a bit more difficult to do so now that the incel-king face most associated with electric vehicles is the same one permanently buried between Donald Trump's arsecheeks.

Your average anti-woke-bloke loves a bit of Musk / X so they can't really be all that against the odd electric car here and there.

[Abra]

We all know what they mean when they say "woke", they just don't have the balls to say what they mean out loud because then it's harder for them to pretend they aren't racist.

[Livia]

Originally Posted by Crimson Dynamo

As usual Brett nails it beautifully

Youtube video

I could not have put it better.

[Alf]

We all know what they mean when they say "balls"

It means they're racist.

Basically the logic being used here

[Abra]

*right wing grifter says some meaningless bullshit*

Right wing: "Nailed it! OWNING the libs! DESTROYING the libs!"

The echo chamber is so loud

[Alf]

Originally Posted by Abra

*right wing grifter says some meaningless bullshit*

Right wing: "Nailed it! OWNING the libs! DESTROYING the libs!"

The echo chamber is so loud

Get em' Donnie

[Abra]

Originally Posted by Alf

We all know what they mean when they say "balls"

It means they're racist.

Basically the logic being used here

If you're being deliberately disingenuous and obtuse, sure. There have been plenty of opportunities to explain what is so "woke" about this advert, but so far nothing. We all know the right wing have a long history of using the word "woke" as a dog whistle to describe anything that includes people who aren't white, but sure play dumb if you think it helps you.

[Alf]

Originally Posted by Abra

If you're being deliberately disingenuous and obtuse, sure. There have been plenty of opportunities to explain what is so "woke" about this advert, but so far nothing. We all know the right wing have a long history of using the word "woke" as a dog whistle to describe anything that includes people who aren't white, but sure play dumb if you think it helps you.

Young man, there's no need to feel down
I said, young man, pick yourself off the ground
I said, young man, 'cause your in a new town
There's no need to be unhappy

[Zizu]

Originally Posted by Alf

Young man, there's no need to feel down
I said, young man, pick yourself off the ground
I said, young man, 'cause your in a new town
There's no need to be unhappy

Love the Pet Shop Boys !!!


Sent from my iPhone using Tapatalk Pro

[bots]

Originally Posted by Zizu

Love the Pet Shop Boys !!!


Sent from my iPhone using Tapatalk Pro

it's the village people

[Crimson Dynamo]

Originally Posted by bots

it's the village people

Same only different

[Glenn.]

Came back to see if anyone had actually answered why it’s woke.

Can see the contrarian has posted more YT videos instead of an actual answer that isn’t spoon fed to him.

[Cherie]

Originally Posted by Glenn.

Came back to see if anyone had actually answered why it’s woke.

Can see the contrarian has posted more YT videos instead of an actual answer that isn’t spoon fed to him.

ok lets flip this round, what is good about the advert, it hasn't even got the iconic jaguar....how would you know what they were advertising?

[user104658]

Originally Posted by Abra

If you're being deliberately disingenuous and obtuse, sure. There have been plenty of opportunities to explain what is so "woke" about this advert, but so far nothing. We all know the right wing have a long history of using the word "woke" as a dog whistle to describe anything that includes people who aren't white, but sure play dumb if you think it helps you.

Tbf I don't think this is actually accurate - when the whinging about "wokeness" starts, it's generally in reference to anything "LGBT-coded".

Generally.

In the case of this advert when they guffaw and grumble they're talking about the clothes and hairstyles. Not the diversity in race.

In this case.

Dont get me wrong they are also often racist - LT especially enjoys a little race bait dogwhistle on TiBB, though I feel like he's lost the passion for it lately because people got wise to that schtik.

But for this ad I genuinely don't think it was about race.

[Glenn.]

Originally Posted by Cherie

ok lets flip this round, what is good about the advert, it hasn't even got the iconic jaguar....how would you know what they were advertising?

It literally says…… jaguar…

[Alf]

The advert is an exercise in social engineering.

They're saying. This is what the World ought to look like. Because we, a collection of self-subscribed social outcasts, marginalised people, people who are not ordinary, and would like to delete ordinary. We want our ailing consciences and our insecurities soothed.

So we have to make everything, even if it's not related to us, about us.

[Alf]

And I stole the above view, because I thought it was spot on.

[Mystic Mock]

Originally Posted by Crimson Dynamo

Youtube video

Man behind Jaguar’s new woke rebrand is BLM supporting American designer
who has bragged about establishing ‘over 15 DEI groups' at the car maker.


Santino Pietrosanti previously boasted about his push for diversity at Jaguar
saying:

“We're passionate about our people and we're committed to fostering a diverse
inclusive and unified culture that is representative of not only the people who
use our products but in a society in which we all live.”
Source: Daily Mail

That's good.

Does he want to say his real thoughts now, instead of the media trained response that all of these companies make?

[arista]

[The advert is an exercise in social engineering.]


For Sure.
Alf.

[Mystic Mock]

Originally Posted by Abra

What's so "woke" about it? The fact that black people are in it?

It's hilarious how we have gotten to a point where the word "woke" is so overused it has literally become meaningless and if anything it has just became a dog whistle for the Karen's and Keith's to express their frustration every time something doesn't resemble 1930's Germany.

Woke Is The New Snowflake.

[Mystic Mock]

Originally Posted by Oliver_W

I agree with SB in that I think it's a crap advert, definitely a swing and a miss ... but I don't really see how it's woke? The "deliberate anti-aesthetic appearance" of the models is the only thing remotely woke.

That's the main thing that I've noticed, without watching the Advert anyway.

[Abra]

Originally Posted by Alf

The advert is an exercise in social engineering.

They're saying. This is what the World ought to look like. Because we, a collection of self-subscribed social outcasts, marginalised people, people who are not ordinary, and would like to delete ordinary. We want our ailing consciences and our insecurities soothed.

So we have to make everything, even if it's not related to us, about us.

Imagine being this paranoid over a car advert

[Glenn.]

Still no explanation on how it’s woke I see

[Alf]

Originally Posted by Abra

Imagine being this paranoid over a car advert

Imagine being a wokey