[MR.K!]

SKY is to give its flagship channel Sky One a massive makeover, the biggest so in 20 years. The switch-over of idents happens on 31.8.08

full article: http://www.guardian.co.uk/media/2008...yb.advertising

new advert: http://www.tv.sky.com/video-sky1s-new-look

I think the new idents look pretty cool, what do you think ?


OLD VS NEW

[Tom]

I like the idents but I'm not too keen on the logo

[Spike]

Looks great but im not keen on the logo too

[MR.K!]

Originally posted by Tom
I like the idents but I'm not too keen on the logo

yeah i think the channel suited Sky One rather than Sky1

[Scarlett.]

I like the idents, but I aint keen on the logo
Sky1 doesnt look as good as Sky One

[Scarlett.]

Originally posted by MR.K!

yeah i think the channel suited Sky One rather than Sky1

OMG did you guys read mah mind

[Conor]

Compared to the current graphics and logo, it looks like a major step down. I think it even looks a it tacky.

[MR.K!]

for those who dont have Sky these are the current idents

Youtube video

[Jakeh]

Originally posted by Conor
Compared to the current graphics and logo, it looks like a major step down. I think it even looks a it tacky.

That's what I thought.

[Callum]

I don't like it, just does not suit at all.

[Matt]

I hate the new logo, it looks terrible. I also agree that "Sky One" looks better than "Sky1".

The ident isn't TOO bad. However, is it just me or have they taken some inspiration from Channel 4's idents?

[Marc]

I like the new logo & ad

[Lauren]

I like the ident, but not the logo. The numerical 1 seems amateurish.

[Matt]

Sky Two and Sky Three are also rebranding as Sky2 and Sky3.

The new logos:

[MR.K!]

Originally posted by Matt
Sky Two and Sky Three are also rebranding as Sky2 and Sky3.

The new logos:

Oh GOD no

[Marc]

Looks tasty

[Matt]

Originally posted by MR.K!

Oh GOD no

That was my EXACT reaction when I first saw the new look

[Hugo]

I kind of like the new look. Certainly better than ITV which needs a new look urgently.

[Scarlett.]

Originally posted by tooperfect
I kind of like the new look. Certainly better than ITV which needs a new look urgently.

Was just thinking the exact same! lol

[Tom]

Originally posted by tooperfect
I kind of like the new look. Certainly better than ITV which needs a new look urgently.

ITV2 is getting a new look on the rather random date of Wednesday 20th August and ITV3 and ITV4 will follow later in the year/early next year. But its ITV1 that needs looking at.

[Scarlett.]

Yeah, the news studios need an overhaul too
Glad the other channels are getting a overhaul, ITV1 maybe done next year then?

[Rory]

I liked the old Sky One logo better, especially with the circles expanding. This just looks like someone didn't know what to do so just put "SKY1"

[SiaSiaSia]

oeer o_0. i miss sky1... i have virgin media now... :/
x

[Jakeh]

Just looking at the "Sky One" logo and I just realised how damn creative it is. Those circles are cool.

[netgearbbfan]

You say there not cool well sky1 is going to be live all the time not the same
"now on sky on the simpsons what will bart be up to today" it going to be live links