[mike888]

You're all clutching at straws, it's not about being able to show a can of Coke sitting on the table, BB has run it's course and C4 have come to the decision they dont want to throw good money after bad when the viewing figures are declining and the people are losing interest. The only reason E4 had breaks through the night was because they were contracted to show the Lucozade add a certain number of times per hour, there were no other adverts just promos for upcoming shows. Commercial television is all about ratings, and high ratings attract advertisers. It's only common sense to see that they would rather attract high revenue advertisers rather than grab a few quid from Tesco's by not covering up the brand names on the weekly shopping list. BB is a very costly show to produce which takes up a lot of air time and requires staff to work 24/7 monitoring and editing the live feed and the highlights show. It's not cost effective anymore and that is why it's being axed and why every tv company that has been approached by Endemol has turned it down. Just accept BB11 will be the last ever and don't get false hopes up, it's far more complex than just being able to show a tin of baked beans!