[Stu]

EA? All the sports titles?

TBH, the thing that really bugs me about EA is they are obsessed with building a brand image because they think we care about the publisher when buying a game. Those special EA cases, the EA logos you can't skip [the mark of a true prick of a publisher] ughh, can't stand it!

I remember all the EA cases used to have the same, black text on white background spines to try and build some brand identity. As if we care! We buy games based on critical reception, word of mouth and obsessive YouTube monitoring. Not because we point at a case in GameStop and go ''Ohh, lookey! EA!''.