[xDramatick]

Originally Posted by MeMyselfandI

Ok
just totally opposite happened with leona so im confused

Leona was promoted to DEATH.
That's the only reason why. She was marketed as the new 'diva'. Mariah/Whitney/Christina/Kelly C/Beyonce were all on hiatus at the time iirc so they took that opportunity to promote her. Some might argue she was overexposed [I'd certainly say she was, I've only really started to like her since Echo]

Diana however, has the issue of getting lost in the barrage of 'unique'/'quirky' females around atm, like Ellie Goulding, Florence + The Machine, Taylor Swift, Marina & The Diamonds, Ke$ha etc.

Plus she hasn't really had THAT much promotion, compared to JLS/Cheryl/Leona/Alex who all got X-Factor performances which has proven to boost sales, and their albums were all released later in the year [when albums tend to sell the most due to XF-promotion/Xmas]. I'd assume that Diana will be given an XF performance with the third single, and therefore album sales should soar a bit then.