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CBB8 Celebrity Big Brother 8 shown on Channel 5 from 2011.
Discuss Channel 5 Celebrity Big Brother won by Paddy Doherty.
Housemates (tags): Amy, Bobby, Darryn, Jedward, Kerry, Lucien, Paddy, Pamela, Sally, Tara, HM Fan clubs (appreciation posts),

ThisisBigBrother.com - UK TV Forums > Big Brother > Celebrity Big Brother series 1 - 23 > CBB8 > Channel 5 starts searching for BB's sponsor (Article)
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Old 07-04-2011, 12:20 PM #1
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Default Channel 5 starts searching for BB's sponsor (Article)
http://www.campaignlive.co.uk/news/1...other-sponsor/

They start pitching next week. Deal will include product placement.
Last edited by DigitalSid; 07-04-2011 at 12:24 PM.
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Old 07-04-2011, 12:25 PM #2
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Durex.

Place that.
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Old 07-04-2011, 12:25 PM #3
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Originally Posted by DigitalSid View Post
http://www.campaignlive.co.uk/news/1...other-sponsor/

They start pitching next week. Deal will include product placement.
Will Tesco next door to the house put in a bid ?
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Old 07-04-2011, 12:30 PM #4
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Will Tesco next door to the house put in a bid ?
Heheh, seriously though, I wonder if they'll still be able to get a reasonable enough brand on board as C4 managed even towards the end (just). My money's on Dreams picking it up (they've sponsored CBB twice before and sponsor pretty everything else too).
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Old 07-04-2011, 12:43 PM #5
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Will Tesco next door to the house put in a bid ?
I'd be very surprised if Tesco werent involved in some form
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Old 07-04-2011, 12:49 PM #6
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This must be costing them for that to be the first of their priorities, c4 usually just advertised for a sponsor about a month ahead of the series on the C4 Sales site (which famously in fandom led them one series struggling to find a deal in time).
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Old 07-04-2011, 12:52 PM #7
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C5/BB could make a hell of a lot of money with Product Placement. Companies pay an arm and a leg for it. Didn't ITV get paid 500k for a designer blender on This Morning?
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Old 07-04-2011, 12:56 PM #8
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C5/BB could make a hell of a lot of money with Product Placement. Companies pay an arm and a leg for it. Didn't ITV get paid 500k for a designer blender on This Morning?
Twas 100k and for 3 months, though it was in the background and barely noticable.
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Old 07-04-2011, 01:00 PM #9
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it will probably make it more possible for them to give 500k away than just 100.
not that it wouldn't be
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Old 07-04-2011, 01:11 PM #10
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Twas 100k and for 3 months, though it was in the background and barely noticable.
Was allover the news channels and papers though which is probably why it was so high. Very clever move from Nescafe
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Old 07-04-2011, 01:16 PM #11
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Didn't xbox do product placement on sky 1 I'm sure I read something about that crosses fingers for coca cola or hardys or bollsom hill or fosters or carling aha!
Last edited by JohnnyBB; 07-04-2011 at 01:17 PM.
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Old 07-04-2011, 01:20 PM #12
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Didn't xbox do product placement on sky 1 I'm sure I read something about that crosses fingers for coca cola or hardys or bollsom hill or fosters or carling aha!

Could be SkyBroadband

Or BT



Both are taking big ad spaces
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Old 07-04-2011, 01:21 PM #13
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Lets hope its not Lucozade again o_o
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Old 07-04-2011, 01:25 PM #14
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Didn't xbox do product placement on sky 1 I'm sure I read something about that crosses fingers for coca cola or hardys or bollsom hill or fosters or carling aha!
All banned from taking part in product placement (alcohol and tabaco; fatty, sugary or salty foods and drinks are all banned from taking advantage of these new product placement opportunities).
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Old 07-04-2011, 01:26 PM #15
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Lets hope its not Lucozade again o_o
Those ads were excruciatingly bad.
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