Corrie to have UK's first primetime soap product placement - Soaps - ThisisBigBrother.com

Scarlett. · 31-10-2011, 12:48 AM

Coronation Street will become the UK's first primetime show to include product placement.

A Nationwide cashpoint has replaced the currently-unbranded machine outside Dev Alahan's corner shop, which viewers will begin to notice in two weeks' time, The Guardian reports.

Gary Knight, the commercial content director at ITV, said in a statement: "Editorial integrity remains at the heart of what we do as we continue to talk our clients about a number of product placement opportunities, spanning a range of programmes and channels."

Product placement, which is common on US TV shows such as American Idol, was greenlit by UK television governing body Ofcom in December 2010.

Nestlé's Dolce Gusto coffee became the first paid-for product on British television in February this year when it appeared on ITV1's daytime show This Morning as part of a £100,000 deal.

The new cashpoint will be seen first on Monday, November 14 at 7.30pm on ITV1.

DS

King Gizzard · 31-10-2011, 12:49 AM

Here we go..it's started

Next we'll be having a Whiskas cat collar in the titles

Scarlett. · 31-10-2011, 12:51 AM

To be honest it's nothing major, it just means Dev's shop will have a real ATM xD

King Gizzard · 31-10-2011, 12:52 AM

Think of how much ITV could get if they put coke/branded water on the judges tables..wow

Kerry · 31-10-2011, 12:57 AM

Quote:

Originally Posted by Nathan

Think of how much ITV could get if they put coke/branded water on the judges tables..wow

I thought that too. Don't steal my ideas

King Gizzard · 31-10-2011, 12:59 AM

Quote:

Originally Posted by Kerry

I thought that too. Don't steal my ideas

Pretty sure they've thought of it already haha, it'll soon be one of the biggest ways they can make money with the declining viewing figures

Kerry · 31-10-2011, 01:16 AM

Quote:

Originally Posted by Nathan

Pretty sure they've thought of it already haha, it'll soon be one of the biggest ways they can make money with the declining viewing figures

Coca Cola in the States. We'll have Evian

Jords · 31-10-2011, 01:58 AM

Thats pretty cool xD

Scarlett. · 31-10-2011, 10:25 AM

As long as it never reaches these proportions

Youtube video


Click to view this video on Youtube

Scarlett. · 01-11-2011, 02:17 AM

Kerry · 01-11-2011, 02:24 AM

The local MacDonalds has an ATM. Sticks out worse than Corrie's so I'll forgive them

Scarlett. · 01-11-2011, 02:26 AM

It's the sort of product placement I don't mind.

Also products are mentioned a lot more in shows since the rules were relaxed even if no money exchanges hands, since it can't be seen as breaking the broadcast code now

Kerry · 14-11-2011, 03:56 AM

Tonight's the night

The cash machine will be the star of the show!

King Gizzard · 14-11-2011, 03:58 AM

Quote:

Originally Posted by Chewy

As long as it never reaches these proportions

Youtube video


Click to view this video on Youtube

Please tell me this is a parody

Scarlett. · 14-11-2011, 04:31 AM

Lol nope xD

Lewis. · 14-11-2011, 06:13 AM

I've never been more excited!

Kerry · 14-11-2011, 11:18 PM

Missed it after all that

Sorry cash machine

Scarlett. · 15-11-2011, 12:35 AM

Quote:

Originally Posted by Kerry

Missed it after all that

Sorry cash machine

Kerry · 15-11-2011, 12:36 AM

Kerry · 22-11-2011, 03:10 AM

Missed it again. Only saw the P

31-10-2011, 12:48 AM	#1
Scarlett. Senior Member Join Date: Apr 2007 Posts: 40,443 Total Awards: 5	Corrie to have UK's first primetime soap product placement Coronation Street will become the UK's first primetime show to include product placement. A Nationwide cashpoint has replaced the currently-unbranded machine outside Dev Alahan's corner shop, which viewers will begin to notice in two weeks' time, The Guardian reports. Gary Knight, the commercial content director at ITV, said in a statement: "Editorial integrity remains at the heart of what we do as we continue to talk our clients about a number of product placement opportunities, spanning a range of programmes and channels." Product placement, which is common on US TV shows such as American Idol, was greenlit by UK television governing body Ofcom in December 2010. Nestlé's Dolce Gusto coffee became the first paid-for product on British television in February this year when it appeared on ITV1's daytime show This Morning as part of a £100,000 deal. The new cashpoint will be seen first on Monday, November 14 at 7.30pm on ITV1. DS

31-10-2011, 12:49 AM	#2
King Gizzard Senior Member Join Date: Jun 2009 Posts: 85,675 Total Awards: 5	Here we go..it's started Next we'll be having a Whiskas cat collar in the titles Last edited by King Gizzard; 31-10-2011 at 12:50 AM.

31-10-2011, 01:58 AM	#8
Jords Focus Join Date: Aug 2009 Location: Cambs/Lincs Posts: 48,847 Blog Entries: 1 Favourites (more): CBB21: Ann Widdecombe DOI 2018: Kem Cetinay CBB20: Sam Thompson IAC2017: Georgia Toffolo Total Awards: 7	Thats pretty cool xD __________________

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31-10-2011, 12:51 AM	#3
Scarlett. Senior Member Join Date: Apr 2007 Posts: 40,443 Total Awards: 5	To be honest it's nothing major, it just means Dev's shop will have a real ATM xD

31-10-2011, 12:52 AM	#4
King Gizzard Senior Member Join Date: Jun 2009 Posts: 85,675 Total Awards: 5	Think of how much ITV could get if they put coke/branded water on the judges tables..wow

01-11-2011, 02:17 AM	#10
Scarlett. Senior Member Join Date: Apr 2007 Posts: 40,443 Total Awards: 5

01-11-2011, 02:24 AM	#11
Kerry Honourary Super Moderator Join Date: Jun 2009 Location: Yorkshire Posts: 34,751 Total Awards: 4	The local MacDonalds has an ATM. Sticks out worse than Corrie's so I'll forgive them

01-11-2011, 02:26 AM	#12
Scarlett. Senior Member Join Date: Apr 2007 Posts: 40,443 Total Awards: 5	It's the sort of product placement I don't mind. Also products are mentioned a lot more in shows since the rules were relaxed even if no money exchanges hands, since it can't be seen as breaking the broadcast code now

14-11-2011, 03:56 AM	#13
Kerry Honourary Super Moderator Join Date: Jun 2009 Location: Yorkshire Posts: 34,751 Total Awards: 4	Tonight's the night The cash machine will be the star of the show!

14-11-2011, 04:31 AM	#15
Scarlett. Senior Member Join Date: Apr 2007 Posts: 40,443 Total Awards: 5	Lol nope xD

14-11-2011, 06:13 AM	#16
Lewis. Senior Member Join Date: Oct 2008 Posts: 11,063 Blog Entries: 3 Favourites: I'maCeleb2014: Edwina Currie X Factor 2014: Fleur East Apprentice 2014: Roisin Total Awards: 2	I've never been more excited!

14-11-2011, 11:18 PM	#17
Kerry Honourary Super Moderator Join Date: Jun 2009 Location: Yorkshire Posts: 34,751 Total Awards: 4	Missed it after all that Sorry cash machine

15-11-2011, 12:36 AM	#19
Kerry Honourary Super Moderator Join Date: Jun 2009 Location: Yorkshire Posts: 34,751 Total Awards: 4

22-11-2011, 03:10 AM	#20
Kerry Honourary Super Moderator Join Date: Jun 2009 Location: Yorkshire Posts: 34,751 Total Awards: 4	Missed it again. Only saw the P