[Marsh.]

I don't think it's got anything to do with advertising. The last few years it's been lowered into the realm of absolutely trash TV that no one watches. No amount of advertising is going to make people like it.

If they left it 4-6 years after channel 4 ended it then they could have brought in a whole new audience and started a proper new era of BB for a new generation and people would treat it with fresh judgments and like a new show but just dragging the dead horse along the road doesn't make it suddenly attractive. Especially on channel 5.