[DigitalSid]

Originally Posted by daniel-lewis-1985

Thats amazing!

Emmerdale gets about 7 million viewers so it makes up for the lack of advertising on other channels last week.

[Callum]

Originally Posted by DigitalSid

Emmerdale gets about 7 million viewers so it makes up for the lack of advertising on other channels last week.

Plus I'm guessing Mamma Mia rated highly too, around the 4-5M mark. All in all it's the best possible promo you could get.