Home Menu

Site Navigation


Notices

CBB9 Celebrity Big Brother 9 on Channel 5, was shown January 2012 and won by Denise Welch. Discuss the series here.

Register to reply Log in to reply
 
Thread Tools Search this Thread Display Modes
Old 07-01-2012, 10:59 AM #1
Suze's Avatar
Suze Suze is offline
Keyser Suze
 
Join Date: Sep 2010
Location: With Usual Suspects
Posts: 8,617


Suze Suze is offline
Keyser Suze
Suze's Avatar
 
Join Date: Sep 2010
Location: With Usual Suspects
Posts: 8,617


Default Re: Jodie marsh to enter house on saturday..

Why! Pointless! Why keep recycling old CBB c*ap housemates in the BB house and on BBs BOTS?
Suze is offline  
Old 07-01-2012, 11:06 AM #2
thesheriff443 thesheriff443 is offline
thesheriff443
 
Join Date: Oct 2011
Posts: 16,341


thesheriff443 thesheriff443 is offline
thesheriff443
 
Join Date: Oct 2011
Posts: 16,341


Default

Quote:
Originally Posted by Suze View Post
Why! Pointless! Why keep recycling old CBB c*ap housemates in the BB house and on BBs BOTS?
i agree
thesheriff443 is offline  
Old 07-01-2012, 11:13 AM #3
Omah Omah is offline
Senior Member
 
Join Date: Jul 2010
Location: Tralfamadore
Posts: 10,343
Omah Omah is offline
Senior Member
 
Join Date: Jul 2010
Location: Tralfamadore
Posts: 10,343
Arrow It's all part of the Synergy .....

Quote:
Originally Posted by Suze View Post
Why! Pointless! Why keep recycling old CBB c*ap housemates in the BB house and on BBs BOTS?
http://www.independent.co.uk/news/me...r-6284982.html

Quote:
It is Desmond's ability to create his own stable of micro-celebrities, who star in bespoke Channel 5 shows, which are then plugged relentlessly through the pages of his newspapers and the company's weekly gossip magazines OK!, New! and Star, which is strengthening N&S's hand in the media marketplace.

Amy Childs, already a tabloid star, manufactured by the ITV2 reality series The Only Way Is Essex, quit to sign a "360 degree" deal with Desmond. Childs was "laundered" through Celebrity Big Brother, a tainted Channel 4 brand snapped up by Channel 5 for £20m to serve an average audience of 2 million – despite Desmond's prediction of 20 million – alongside fellow contestants Bercow and Katona.

Childs then became a columnist on New! magazine, where she broke the news that she was about to star in her own Channel 5 series, It's All About Amy!.

The Express and Star papers, which placed Celebrity Big Brother on the front every day during its run, found plentiful opportunities to show the "vajazzle queen" in revealing outfits.

Inevitably, reality TV veteran Katona, whose £350,000 Big Brother fee staved off bankruptcy, is next to get her own 5 show. The Only Way Is Essex star Kirk Norcross is expected to be the latest beneficiary when he joins CBB.

Traditionally broadcasters would rake in cash by selling advertising across 30-second spots. But these "synergies" are part of Desmond's Apple-influenced plan to create cross-media deals with advertisers across his newspapers, magazines and Channel 5. N&S's commercial partners are even invited to have "editorial involvement" in the company's products, to ensure that they are closely tailored to the advertisers' target audience.

Paul Ashford, editorial director at N&S, told The Independent: "The newspapers, magazines and television, everything is co-ordinated. We are creating our own celebrities through Celebrity Big Brother. There is a lot of room for synergies.

"Now the advertising groups are getting into the programme funding business. It does enable us to make certain programmes where the agency can participate in the funding process and take money from the back end."

During Big Brother the arguing stopped for the housemates to watch the premiere of the film Paranormal Activity 3 at Elstree Studios, from a special Perspex box. OK! ran an advertorial spread about the premiere, footage of which ran during Big Brother ad breaks, under a deal taking advantage of relaxed product placement rules.
Making money by manipulating the media and marketing to mugs ....

Last edited by Omah; 07-01-2012 at 11:14 AM.
Omah is offline  
Old 07-01-2012, 11:16 AM #4
Pyramid* Pyramid* is offline
Pyramid*
 
Join Date: Oct 2010
Posts: 14,528


Pyramid* Pyramid* is offline
Pyramid*
 
Join Date: Oct 2010
Posts: 14,528


Default

Synergy.

Probably one of my most loathed words - over used to death and one of those 'buzz' words that are used in meetings that make you want to go up and slap the person. Kinda like JM in a way!!

Sorry Omah, I had to let that one out there!!
Pyramid* is offline  
Old 07-01-2012, 11:27 AM #5
Omah Omah is offline
Senior Member
 
Join Date: Jul 2010
Location: Tralfamadore
Posts: 10,343
Omah Omah is offline
Senior Member
 
Join Date: Jul 2010
Location: Tralfamadore
Posts: 10,343
Lightbulb

Quote:
Originally Posted by Pyramid* View Post
Synergy.

Probably one of my most loathed words - over used to death and one of those 'buzz' words that are used in meetings that make you want to go up and slap the person. Kinda like JM in a way!!

Sorry Omah, I had to let that one out there!!
Yeah, it's not MY word, though, so I agree with you - part of the article I left out was :

Quote:
As unlikely as it sounds, the model for Desmond's business is that pioneered by the late Steve Jobs. "We need to be a bit more like Apple," Nick Bampton, Channel 5's head of sales told a meeting of advertisers. "Apple leaves the low margin of manufacturing to others. Manufacturing is crucial but what really adds value is design and innovation."
Right, Nick .....
Omah is offline  
Register to reply Log in to reply

Bookmark/share this topic

Tags
enter, house, jodie, marsh, saturday


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump


All times are GMT. The time now is 10:26 AM.

Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2025, vBulletin Solutions Inc.
User Alert System provided by Advanced User Tagging (Pro) - vBulletin Mods & Addons Copyright © 2025 DragonByte Technologies Ltd.
 

About Us ThisisBigBrother.com

"Big Brother and UK Television Forum. Est. 2001"

 

© 2023
no new posts