[Suze]

Why! Pointless! Why keep recycling old CBB c*ap housemates in the BB house and on BBs BOTS?

[thesheriff443]

Originally Posted by Suze

Why! Pointless! Why keep recycling old CBB c*ap housemates in the BB house and on BBs BOTS?

i agree

[Omah]

Originally Posted by Suze

Why! Pointless! Why keep recycling old CBB c*ap housemates in the BB house and on BBs BOTS?

http://www.independent.co.uk/news/me...r-6284982.html

It is Desmond's ability to create his own stable of micro-celebrities, who star in bespoke Channel 5 shows, which are then plugged relentlessly through the pages of his newspapers and the company's weekly gossip magazines OK!, New! and Star, which is strengthening N&S's hand in the media marketplace.

Amy Childs, already a tabloid star, manufactured by the ITV2 reality series The Only Way Is Essex, quit to sign a "360 degree" deal with Desmond. Childs was "laundered" through Celebrity Big Brother, a tainted Channel 4 brand snapped up by Channel 5 for £20m to serve an average audience of 2 million – despite Desmond's prediction of 20 million – alongside fellow contestants Bercow and Katona.

Childs then became a columnist on New! magazine, where she broke the news that she was about to star in her own Channel 5 series, It's All About Amy!.

The Express and Star papers, which placed Celebrity Big Brother on the front every day during its run, found plentiful opportunities to show the "vajazzle queen" in revealing outfits.

Inevitably, reality TV veteran Katona, whose £350,000 Big Brother fee staved off bankruptcy, is next to get her own 5 show. The Only Way Is Essex star Kirk Norcross is expected to be the latest beneficiary when he joins CBB.

Traditionally broadcasters would rake in cash by selling advertising across 30-second spots. But these "synergies" are part of Desmond's Apple-influenced plan to create cross-media deals with advertisers across his newspapers, magazines and Channel 5. N&S's commercial partners are even invited to have "editorial involvement" in the company's products, to ensure that they are closely tailored to the advertisers' target audience.

Paul Ashford, editorial director at N&S, told The Independent: "The newspapers, magazines and television, everything is co-ordinated. We are creating our own celebrities through Celebrity Big Brother. There is a lot of room for synergies.

"Now the advertising groups are getting into the programme funding business. It does enable us to make certain programmes where the agency can participate in the funding process and take money from the back end."

During Big Brother the arguing stopped for the housemates to watch the premiere of the film Paranormal Activity 3 at Elstree Studios, from a special Perspex box. OK! ran an advertorial spread about the premiere, footage of which ran during Big Brother ad breaks, under a deal taking advantage of relaxed product placement rules.

Making money by manipulating the media and marketing to mugs ....

[Pyramid*]

Synergy.

Probably one of my most loathed words - over used to death and one of those 'buzz' words that are used in meetings that make you want to go up and slap the person. Kinda like JM in a way!!

Sorry Omah, I had to let that one out there!!

[Omah]

Originally Posted by Pyramid*

Synergy.

Probably one of my most loathed words - over used to death and one of those 'buzz' words that are used in meetings that make you want to go up and slap the person. Kinda like JM in a way!!

Sorry Omah, I had to let that one out there!!

Yeah, it's not MY word, though, so I agree with you - part of the article I left out was :

As unlikely as it sounds, the model for Desmond's business is that pioneered by the late Steve Jobs. "We need to be a bit more like Apple," Nick Bampton, Channel 5's head of sales told a meeting of advertisers. "Apple leaves the low margin of manufacturing to others. Manufacturing is crucial but what really adds value is design and innovation."

Right, Nick .....