[daniel-lewis-1985]

Channel 4 just advertised some French drama on ITV2 yet Channel 5 cant put their hands in their pockets to advertise their biggest show?

Not happy.

[DigitalSid]

Originally Posted by daniel-lewis-1985

Channel 4 just advertised some French drama on ITV2 yet Channel 5 cant put their hands in their pockets to advertise their biggest show?

Not happy.

They're not treating it as just some French drama, they're treating it as event television, ads for it are plastered throughout every other ad break on every other channel, one of the ad breaks during it's first episode is going to be in French in celebration of it's launch.