[daniel-lewis-1985]

Originally Posted by DigitalSid

It's no more advertising than listing the actors name at the end of a drama is and it's not recognised as such hence why they can have an exclusive product placement deal with Very, yet still have this. The suppliers supply the furniture for free for the television exposure and the (not obliged) credit on the show's site. You can call or see it as advertising, my point is that they're not just placed in there to promote them, they're in the house anyway, they've just made them more prominent.

Its advertising.

Very.co.uk even have a section on their website where you can buy stuff from the BB house.

I am pretty sure not all this stuff will be used its just for people to shop hence the price tags and links to the website to purchase.

I'll put money on it (pardon the pun) that those chairs at the top of the stairs (ooh that rhymed) will not be there and are purely to promote Very.co.uk website.