[*mazedsalv**]

Originally Posted by daniel-lewis-1985

And that's the reason right there why they will axe it lol.

They admitted that the last 2 summer BB's ratings were disappointed so this year they really pulled it out of the bag with the house ect so obviously it was a last ditch attempt to increase ratings which it hasent.

Yeah, they may be disappointed by what BB is getting for BB. But it is performing better than the slot averages, share averages and has beaten Channel 4 around 10 times in the last 13 days.

Do you think Ch5 will let BB go because of it's "below average" ratings, only to suffer iun the long term, come 5th in it's slot every night and get sub 1m ratings for every single show except CSI? They NEED BB. BB makes them achieve ratings which place 3rd in it's slot. Without it, they will be the channel being whooped by a very **** Channel 4.

And on the advertisers side, BB has been huge this series for the demographic and has come out on top out of ALL channels. It has only been beaten by The Apprentice and The Voice.