[Shaun]

because Dreamworks have zero idea of actual quality

Jeffrey Katzenberg, the CEO of DreamWorks Animation, has revealed he offered to pay $75m (£47m) for three new episodes of Breaking Bad.

He told Mipcom TV festival in Cannes that he wanted to air the hour-long episodes online, in six-minute chunks.

Mr Katzenberg hoped the subscription service would prove the "greatest pay-per-view television event for scripted programming anybody's ever done".

Hit AMC drama Breaking Bad came to a dramatic finale earlier this month.

"There is absolutely no doubt in my mind that millions of people would have downloaded those episodes," said Mr Katzenberg of his attempt to prolong the show's life beyond its five seasons.

Elaborating on the unsuccessful Breaking Bad pitch, Mr Katzenberg told The Guardian newspaper: "My idea was literally that you'd pay 50 cents a day for 30 days, so it would be $15, and I actually think there are 10 million people around the world that would have done that.

"That's $150m, so the $75m I was prepared to pay would have delivered a 100% return on investment. And I'm trying to get people to think about this space in a new way by telling that story. It's emblematic of an opportunity coming."

While giving Mipcom's keynote speech, he told TV executives that distributors would continue to pay a premium for high-quality content, whether it lives on traditional television or online.

According to The Hollywood Reporter, the DreamWorks chief recently paid $33m (£20.7m) for Brian Robbins' YouTube channel AwesomenessTV, a deal he said is an "enormous opportunity".

It currently has 909,000 subscribers and 176 million views and it has spawned a successful Nickelodeon series of the same name, utilising the YouTube content.

"It gets us directly in touch with the teen audience in a way that movies and TV can't," said Mr Katzenberg.

He made the point that younger consumers are not only watching more content online, but are far more engaged with content viewed on touch-screen devices than they are with traditional televisions.

Mr Katzenberg said the internet is "a great incubator of talent and concepts" and has the "ability to drive viewers" to television, as it has already been doing with AwesomenessTV.

DreamWorks Animation also has a five-year deal to create 300 hours of original "kid-targeted" content for Netflix.

"Whether the media is old or the media is new, content continues to drive success," said Mr Katzenberg.

He insisted films would remain the "heart and soul" of the DreamWorks Animation brand but it would "look like a very different company" in 15 years time.

what a soulless creep

[Ramsay]

Good. leave it be

[Niamh.]

What? He wanted three more episodes after it finished? No NO NO. This is why shows like Dexter etc were ruined because greedy arseholes wanted to beat it death and squeeze the life out of it for a bit more cash. Thank God, Breaking Bad was a rarity in the way it finished at the right time, leaving the whole 5 seasons quality viewing.

[Ramsay]

I find it hilarious that he thinks all of the 10 million of people who watched the final would pay 15 quid for his 3 episodes
talk about deluded
and especially that they would be in 6 minutes chunks..wow

[Niamh.]

also, -spoiler incase people haven't finished watching yet-

Spoiler:

Walt died in the end, what exactly was it going to be about? lol

[T*]

New Breaking Bad, with guest stars Kung FU Panda, and Sharks tale!

[arista]

Of course it could go on
a new teacher with the same problem
could do the same thing.

[arista]

"what a soulless creep"


Sure
but he is Top of that Company
he has power

[Shaun]

Sounding awfully corporate there, arista. Sucks to creativity and originality, eh?

[arista]

Originally Posted by Shaun

Sounding awfully corporate there, arista. Sucks to creativity and originality, eh?

Yes but I have met some at the top
they are under pressure.


Creativity in the 1970's with David Bowie
thats what You and I
Love

[Ramsay]

Originally Posted by arista

Of course it could on
a new teacher with the same problem
could do the same thing.

what an absolute horrible idea arista, i expected better

[arista]

Originally Posted by Karl

what an absolute horrible idea arista, i expected better

But its Writers that make the money.


Feel The Force

[Niamh.]

No one would watch Arista