[*mazedsalv**]

Originally Posted by daniel-lewis-1985

It starts on a Friday which is usually a terrible idea but seeing as Christmas is over and everyone has the sh!ts from eating to much crap hence staying in could benefit it.

Although the advertising has been dreadful and I dont think many people know its coming back.

Its not like back in the Channel 4 days when everyone just knew when it was coming on because it was simple (Summer BB, Winter CBB) now its all over the place these days so the casual viewer is just like *Is CBB on again? Never even knew it started.....

thinking it will be around the 2.7 mark or maybe lower as its only a week away and theres no real build up.

Everything was released to soon.

If you're not going to do a big promo then you need to hold back all the house pics and eye just to keep people getting all excited and annoyed then BAM! release them on the Monday before its starts.

I should so work in marketing.

Mostly agree with you Dan, but don't think the advertising has been any worse than any other series on Channel 5. Hoping in the last week, they can power it through and keep advertising it. Is there any billboards, posters, magazine promotion yet?