[Marsh.]

‘The British have a different humour from Americans. We sent a survey out on the internet with a list of the US cards and asked people to cross out the ones they didn’t understand. Then I had meetings in pubs to discuss the cards we should include in the British version.
‘Hillsborough seemed fair game because it was historic. When we were testing that card we never hit a raw nerve or got any complaints.’

Yeah, mentioning the "Queen's arse" and having your meeting in a pub doesn't make the game funnier to Brits.

Did they do survey's in fish and chip shops too? Did they get Irish feedback by visiting Irish bars?

Americans and their stereotypes makes me cringe more than their attempt at an offensive game.