[Marsh.]

Originally Posted by Who Is She?

Oh, I thought Channel 4 just sold the rights, I didn't know the rights expired anyway with them.

That's weird because I've just watched 'The Final Hour' of Ultimate Big Brother and literally it had no effect on me because it wasn't even the final Big Brother, every Big Brother since it began was essentially 'the last Big Brother' until the next summer, so it was a pointless ratings grabber considering it came back the following year like every Big Brother did.

Yes, channel 4 axed it in 2009 and said 2010 (the last year they held the rights) would be the final year for the show on channel 4.

It's not channel 4's show to sell, it's endemol's. Endemol went along with the "last ever" stuff even though they must have known channel 5 were interested at that time even if it wasn't set in stone.

It wasn't like every year though, we knew it was coming back every year because channel 4 had multi-year deals with it. I think the last one was in 2006 when they renewed it for five years. So it was pretty much guaranteed to come back every year for that period unless something drastic happened. For all intents and purposes, 2010 was the end.