[Clom]

Originally posted by Stropz
Do you really trust these stats though James? I mean, how the heck do they know who's watching and who's not?

The UK viewing figure stats comprised by BARB are amongst some of the most reliable TV stats in the world. Recent studies show that the information gathered is very accurate.

The Broadcasters' Audience Research Board (BARB) is responsible for providing estimates of the number of people watching television. This includes which channels and programmes are being watched, at what time, and the type of people who are watching at any one time. BARB provides television audience data on a minute-by-minute basis for channels received within the UK. The data is available for reporting nationally and at ITV and BBC regional level and covers all analogue and digital platforms.

Viewing estimates are obtained from panels of television owning households representing the viewing behaviour of the 24+ million households within the UK. The panels are selected to be representative of each ITV and BBC region. The service covers viewing within private households only.

[eyeonu]

thanks

[Clom]

Originally posted by James
Maybe they should put Big Brother on childrens' TV then.

Eastenders is the second most watched TV programme on British TV in the under 16's category (behind Doctor Who) This doesn't necessarily mean it should be on childrens TV. The vast majority of BB viewers are aged 16-24yrs and this is channel 4's target audience.

Originally posted by JamesI wonder what they viewer demographic of the earlier series was. Older?

I have all the ratings info dating back to 2002. I'll post it shortly..

[James]

I'd be interested in what the viewing demographic was for the first two series in 2000 and 2001.

Personally I think the series would be more interesting if they aimed it an older audience. Unfortunately they earn too much money from phone and text voting.

[lily.]

Cheers for that info Clom. However, I stick by what I said before. You can certainly get these stats by taking select groups from each region etc.. and getting an "average". But, I just don't buy into the "average" thing. Every household is different, and short of actually surveying everyone in the country, there's no way of telling who is actually watching it and when. After all, there could be half a dozen people living in one house with 4 TVs all switched on to some channel or other and nobody actually watching anything.

So, that's why "stats" don't really tell me anything.

[LargeAndInCharge]

boro aint in the fa cup

[James]

Also, I don't know why they group 16 to 24s together. 24 is a very different age-group to 16.

I would make it 11 - 18 (school age), then 19 - 30 or something like that.

[lily.]

Originally posted by Corporal
boro aint in the fa cup

FA Trophy dah-lin. And Boro are in it.

Originally posted by James
Also, I don't know why they group 16 to 24s together. 24 is a very different age-group to 16.

I would make it 11 - 18 (school age), then 19 - 30 or something like that.

I would agree with that. Most 24 yr olds are self-sufficient, whereas most 16 yr olds are not for a start.

[Clom]

Originally posted by James
Also, I don't know why they group 16 to 24s together. 24 is a very different age-group to 16.

It may seem strange, but viewing habits change drastically during early teenage adolescence (i.e between 11-16yrs) therefore BARB feel having a 11 - 18 category would be of little benefit when studying viewing habits.

[Dan_]

Originally posted by Corporal
boro aint in the fa cup

Who said they were? What does that have to do with this topic anyway?

[Clom]

Originally posted by James
I'd be interested in what the viewing demographic was for the first two series in 2000 and 2001.

It wasn't easy (had to persuade my boss) but I've managed to obtain all the demographic info for BB.
Makes interesting reading..

BB1

2% of viewers are aged 4 -10yrs
16% of viewers are aged 11 - 15yrs
24% of viewers are aged 16 - 24yrs
33% of viewers are aged 25 - 34yrs
15% of viewers are aged 35 - 44yrs
7% of viewers are aged45 - 65yrs
3% of viewers are aged 65+

BB2

3% of viewers are aged 4 -10yrs
17% of viewers are aged 11 - 15yrs
23% of viewers are aged 16 - 24yrs
35% of viewers are aged 25 - 34yrs
13% of viewers are aged 35 - 44yrs
6% of viewers are aged45 - 65yrs
3% of viewers are aged 65+

BB3

2% of viewers are aged 4 -10yrs
21% of viewers are aged 11 - 15yrs
33% of viewers are aged 16 - 24yrs
24% of viewers are aged 25 - 34yrs
11% of viewers are aged 35 - 44yrs
7% of viewers are aged45 - 65yrs
2% of viewers are aged 65+

BB4

4% of viewers are aged 4 -10yrs
22% of viewers are aged 11 - 15yrs
37% of viewers are aged 16 - 24yrs
21% of viewers are aged 25 - 34yrs
9% of viewers are aged 35 - 44yrs
5% of viewers are aged45 - 65yrs
2% of viewers are aged 65+

BB5

2% of viewers are aged 4 -10yrs
23% of viewers are aged 11 - 15yrs
40% of viewers are aged 16 - 24yrs
19% of viewers are aged 25 - 34yrs
8% of viewers are aged 35 - 44yrs
7% of viewers are aged45 - 65yrs
3% of viewers are aged 65+

BB6

3% of viewers are aged 4 -10yrs
24% of viewers are aged 11 - 15yrs
41% of viewers are aged 16 - 24yrs
17% of viewers are aged 25 - 34yrs
7% of viewers are aged 35 - 44yrs
6% of viewers are aged45 - 65yrs
2% of viewers are aged 65+

So it seems that the only real change is that the audience has shifted to the 16-24yrs range from the 25-34yrs.

[lily.]

Clom, can I assume you have a source for this info that's not readily available to the general public?

[James]

Yeah, the first two years were more popular with older viewers, as I thought.

Those two series are still my favourites.

Thanks for that.

[Clom]

Originally posted by Stropz
Clom, can I assume you have a source for this info that's not readily available to the general public?

Viewing figures are available at BARB but further information is only available to Staff and subscribers.

[lily.]

And, that's where u work?

[Clom]

Originally posted by Stropz
And, that's where u work?

Not exactly, my line of work involves television advertising research and media planning, so i have access to various data. If there is any information regarding BB ratings or analysis, I'm always happy to oblige.

[lily.]

That's good of you. I'll bear that in mind, if I ever wanna know something, I'll know who to ask.

[Clom]

Originally posted by Stropz
That's good of you. I'll bear that in mind, if I ever want to know something, I'll know who to ask.

Cheeky!

[lily.]

Aye, I can be..

[James]

I am surprised at the split of male-female viewers - 48% Male 52% Female. I thought it would be more female than that.

[*M*a*TT*H*ew*]

During BB3, a much older demographic watched it more than the 16-34 audience, compared to 2001.