[alex_front2]

Sadly, I wouldn't go as far as saying he's blown it but his popularity has dropped dramatically from 2 weeks ago and he may lose. Reasons may be:

Zoe is muscling in on his cheeky fun northerner schtick that he exclusively has this series (helen and ash are not cheeky nor fun). Shrewdly he feels threatened and will find ways to out "funny" her.

His "playing up to the camera" rehearsed DR entries seem so desperate and contrived. This was exposed on Wednesday when both Danielle and Mark both employed Nicky BB7 diva tantrum tactics. Painfully obvious, even ardent Mark fans on twitter rolled their eyes.

Despite his efforts to make us forget he still has £5k, he hasn't bern hard done by.

Treating Marlon the poorly during button press gate when he blew 25% battery on beauty pampering.

Not his fault, but being pimped out by bbots and emma isn't helping. Not just DR entries and Emma shutting down any Mark critics, but the constant positive edits eg Ashleigh guessing the newbies had eviction power on bbots being edited out and then the main HL show showing how Mark reiterating what Ashleigh said, but doing it in a camp OTT manner

His smugness, most obvious in game when waiting for Biannca to name him funniest HM. Followed by fake modesty.

His entitled shock that public dared to question him and his gameplaying via the tweet

Adopting several successful bb and reality tv personas (Nicky bb7, Rylan, Brian D, Jade, Helen, Biggins) to win. Luke BB9 revealed Mark met several ex- HM to get tips. Having done Shipwrecked and XF Mark is a reality tv veteran and wannabe.

Again, the blatant thicko schtick is too fake. "What does sincere mean?" Ffs. C'mon?! In early Bb I think it was Jade RIP who got one of her biggest laughs when she used "escape goat", so what does Mark do? Reheat it. And just in case you missed this comedy gold he repeated it 3 times. It doesn't matter if he's stolen/ plagiarised this line, the 16 year old fangirls won't know who Jade was - shockingly enough - and will find him and "escape goat" hilarious.

Hanging out with "smart" Chrismas and Matthew to play an "odd couple" duo which further plays up his thicko who wants to learn from the smart one schtick (see bb2 Helen/ Dean)

People seeing through his Chrismas showmance 100% fake on his part. Newbies confirmed Chrismas popularity, sudden Mark wants a "date".

But main reason is Mark is smug and thinks he has won....