[karl100589]

I think it's lead to tactical voting becoming a lot more prominent, previously VTE has been dominated by impulse media not thinking about the repercussions of their actions. Now however the audience has begun to get savvy and utilise the system cynically for their own gain. Think about the evictions this year:

Tamara- to spite Helen
Matthew- to spite Ashleigh
Jale- to save Ashleigh
Saving Pav- To get Bianca out and help Ashleigh stay
Zoe- To save Chris
Winston- To eliminate the threat of him winning.

I think the fanbase on social media has also changed, more forumers are using social media more actively and the lower viewing figures have pushed the power away from casual fans and more towards the diehard supporters.