[TomC]

Are people really sure we're not getting a Mid-May launch?! Last year the trailer came out on 22 May which was 2 weeks and a day before launch. It's 2 weeks and a day until Wednesday 13th May - and the week before that on 6th May, there is the last episode in a series of Autopsy on at 9pm... Hmmm... Personally I would prefer the following week. I definitely can't see it launching later than Thursday 28th May.

[y.winter]

Originally Posted by hownwbrowncow

Are people really sure we're not getting a Mid-May launch?! Last year the trailer came out on 22 May which was 2 weeks and a day before launch. It's 2 weeks and a day until Wednesday 13th May - and the week before that on 6th May, there is the last episode in a series of Autopsy on at 9pm... Hmmm... Personally I would prefer the following week. I definitely can't see it launching later than Thursday 28th May.

Last years' trailer came out on 22 May with the date specified in it, which is not the case with today's trailer.
BB15 full trailer and date were released in the second promotional phase in the buildup, while today we got the trailer+eye+theme as the first phase (which is a lot), so we're not quite there yet...
My guess is a week from now we we'll have the second phase with the date, and two weeks later BBTB will launch (May 20th, or maximum a week later).