[Beetlejuice]

Originally Posted by Marsh.

Yes, the interview is backing up what I said.

Phil Edgar Jones wasn't in charge of live feed or any other commissions as part of the Big Brother franchise. His job was to manage and produce what he was given by channel 4/endemol.

I didn't say he was in charge of it. But he was certainly someone who felt the show needed it.

Stopped for practical reasons = financial/low figures

It could mean anything frankly. Channel 4 wanted rid of BB that series (BB10). It announced it being axed that series. It had clearly had enough. That series was awful frankly, regardless of some of the housemates being good.

Yes, PEJ points out all of the reasons live feed is so valuable. Does that mean he was in charge of it? No. Did that make it financially viable? No. Did that bring in viewers? No.

The viewing figures were up for BB11. I know you'll say that was because it was the last series and maybe you're right, but the fact remains the lowest rated series of BB on Channel 4 was BB10, the highest rated series of BB on Channel 5 was BB14. So the series with reduced live coverage was the worst rating ever on Channel 4. And the series with extra live coverage was the best rating ever on Channel 5.

Again, the show is in dire straits, and they have to do something with it. To continue using a format that is destroying the show is lunacy, and the only other option they have is a return to a format the fans of the show have been asking for, for 5 years. They could actually earn some good will for themselves by doing that. To run the show in the ground as they are doing however will ultimately lead to the collapse of the whole franchise in my view.

Some of you would rather they just axe the show than return to that original format for one series for some reason I cannot even begin to fathom.