[zakman440]

Youtube video

He speaks about Big Brother at 6:41.

UPDATE: I've just finished watching. A very interesting session. I admire the fact that he is quite direct and knows what he wants out of Channel 5 in the near future. I'm also quite excited to see what the re-brand will look like!

Some key points from the session:

- He wants to chance the perception that people have of Channel 5.
- Viacom are quite different to Desmond (more PC).
- He was uncomfortable watching Katie Hopkins, but loved Perez.
- He was also uncomfortable with Helen Wood, going as far to say that she's "a bad person" and that she was banned from "any other bits".
- The benefits shows on Channel 5 are not about exploiting people and enhancing stereotypes, they're about showing the human side of living with benefits with integrity at the heart of the programme.
- He says that at one point they hade to make a decision as to whether they should go for a digital audience or to really compete with the other main broadcasters (they chose the latter).
- He says that Channel 5 "doesn't want to re-invent the wheel" - instead they look at what works and how they can utilise programmes.
- He says that people who have negative opinions of the channel should "watch the channel, look at the listings and make a judgement".
- There will be less benefits programmes this year, as the trend in programming will move forward.
- Channel 5 will "evolve" over the next few years.
- The upcoming Channel 5 refresh will herald "a new Five" - rebrands for C5, 5USA and 5*. Spike will remain the same.

[Pete.]

Not 1 minute in and he shades BB16 <3

[Rob!]

I love Ben Frow I'm always struck by how frank and honest he is and from what he's saying he's not worried about BB's future at all.
His views on Helen though

[Jamie89]

He's very likeable

[Lostie!]

Thanks for posting this.

I love hearing his opinions on the show, I'd read about his less-than-stellar views on Helen before but it was nice to actually hear him say it.

[reece(:]

I love Louie Spence

[zakman440]

Updated the OP wih some key points from the session

[T*]

Perched for the rebrand

[Will.]

when does CH5 gets it's make over?

[MargeryFan]

Jenna talking about Natasha

[Ashley.]

"We use it strategically to launch new series'"

election etc etc

[MargeryFan]

Seems a nice guy but is talking rubbish. How many shows have they done demonising the working class or people on benefits? There is still a lot of trash on C5.