[JoshBB]

Originally Posted by hownwbrowncow

I agree. If the word is heard being banded around, it loses it's potency, it becomes acceptable, and everyone says it, and that's wrong IMO.

That's the whole point.

Then the word can't be used in an abusive, hateful, or offensive manner.. the words then lose their power. Reclaiming words is an important aspect of empowering any group that faces prejudice.