[Denver]

Originally Posted by Dezzy

5 Million is fine because the majority of that audience is part of the younger demographic which is gold dust to advertisers. An advertiser will pay through the nose to advertise during the XF ad breaks and that's why ITV will keep it because it's still the highest rated program on a channel with advertising at this time of year.

The whole ratings battle with SCD is meaningless, it's just cross promotion for both shows.

You can't deny the X Factor is a dying format they have tampered with it to the point of no return.

It needs a rest if its ever going to be taken seriously again or the axe.