[Tom4784]

Originally Posted by Adam.

SCD is absolutely slaughtering it and ITV will not want a show which gets 5 million over night when 5 years before it was 15 million.

5 Million is fine because the majority of that audience is part of the younger demographic which is gold dust to advertisers. An advertiser will pay through the nose to advertise during the XF ad breaks and that's why ITV will keep it because it's still the highest rated program on a channel with advertising at this time of year.

The whole ratings battle with SCD is meaningless, it's just cross promotion for both shows.

[Denver]

Originally Posted by Dezzy

5 Million is fine because the majority of that audience is part of the younger demographic which is gold dust to advertisers. An advertiser will pay through the nose to advertise during the XF ad breaks and that's why ITV will keep it because it's still the highest rated program on a channel with advertising at this time of year.

The whole ratings battle with SCD is meaningless, it's just cross promotion for both shows.

You can't deny the X Factor is a dying format they have tampered with it to the point of no return.

It needs a rest if its ever going to be taken seriously again or the axe.

[Tom4784]

Originally Posted by Adam.

You can't deny the X Factor is a dying format they have tampered with it to the point of no return.

It needs a rest if its ever going to be taken seriously again or the axe.

None of that has any relevance to anything I said.

[Denver]

Originally Posted by Dezzy

None of that has any relevance to anything I said.

If 5 million is fine why did the axe DOI?

[Tom4784]

Originally Posted by Adam.

If 5 million is fine why did the axe DOI?

Demographics, like I said before.

DOI had an older demographic which isn't attractive to advertisers if the viewership isn't there. X Factor has a better demographic so the advertising money will keep it going until it loses that young viewership because it's still the best rated weekend show on an advertisement based channel.

[Denver]

Originally Posted by Dezzy

Demographics, like I said before.

DOI had an older demographic which isn't attractive to advertisers if the viewership isn't there. X Factor has a better demographic so the advertising money will keep it going until it loses that young viewership because it's still the best rated weekend show on an advertisement based channel.

There is actually no proof of this at all.

[Tom4784]

Originally Posted by Adam.

There is actually no proof of this at all.

Go look up some audience figures, sweetie.

I'm coming from a place of knowledge and logic, you aren't. I know advertising and I know marketing. I know what I'm talking about and you simply do not.