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The Voice The reality singing show now shown on ITV.

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Old 07-11-2015, 02:53 PM #1
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SCD is absolutely slaughtering it and ITV will not want a show which gets 5 million over night when 5 years before it was 15 million.
5 Million is fine because the majority of that audience is part of the younger demographic which is gold dust to advertisers. An advertiser will pay through the nose to advertise during the XF ad breaks and that's why ITV will keep it because it's still the highest rated program on a channel with advertising at this time of year.

The whole ratings battle with SCD is meaningless, it's just cross promotion for both shows.

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Old 07-11-2015, 02:56 PM #2
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5 Million is fine because the majority of that audience is part of the younger demographic which is gold dust to advertisers. An advertiser will pay through the nose to advertise during the XF ad breaks and that's why ITV will keep it because it's still the highest rated program on a channel with advertising at this time of year.

The whole ratings battle with SCD is meaningless, it's just cross promotion for both shows.
You can't deny the X Factor is a dying format they have tampered with it to the point of no return.

It needs a rest if its ever going to be taken seriously again or the axe.
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Old 07-11-2015, 02:58 PM #3
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You can't deny the X Factor is a dying format they have tampered with it to the point of no return.

It needs a rest if its ever going to be taken seriously again or the axe.
None of that has any relevance to anything I said.
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Old 07-11-2015, 03:07 PM #4
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None of that has any relevance to anything I said.
If 5 million is fine why did the axe DOI?
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Old 07-11-2015, 03:16 PM #5
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If 5 million is fine why did the axe DOI?
Demographics, like I said before.

DOI had an older demographic which isn't attractive to advertisers if the viewership isn't there. X Factor has a better demographic so the advertising money will keep it going until it loses that young viewership because it's still the best rated weekend show on an advertisement based channel.
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Old 07-11-2015, 03:18 PM #6
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Demographics, like I said before.

DOI had an older demographic which isn't attractive to advertisers if the viewership isn't there. X Factor has a better demographic so the advertising money will keep it going until it loses that young viewership because it's still the best rated weekend show on an advertisement based channel.
There is actually no proof of this at all.
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Old 07-11-2015, 03:21 PM #7
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There is actually no proof of this at all.
Go look up some audience figures, sweetie.

I'm coming from a place of knowledge and logic, you aren't. I know advertising and I know marketing. I know what I'm talking about and you simply do not.
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