[Jason.]

I think C5 need to stop worrying about ratings and focus more on the quality of the show rather than trying to get high viewers, because it won't happen. They made that mistake in BB16, which could've been a good series had they not tampered with it and kept it natural like the first few weeks week. Yeah it still would've rated crap, but I'd rather have a good series which rates rubbish than a crap series which rates rubbish.

I also think the viewership decrease is down to people not watching live TV much anymore as opposed to the show being crap (in CBB's case anyway, with BB it's because it's crap)