[Greg!]

If you believe that C5 deliberately make normal BB worse than CBB and want it to have worse ratings you'll believe anything

[Jack_]

Originally Posted by Greg!

If you believe that C5 deliberately make normal BB worse than CBB and want it to have worse ratings you'll believe anything

I've never said that. What I do say is that they don't care as much about the civilian show as they do CBB, and quite frankly anyone that can't see that is just deluded

You can recite the 'yeah but it gets more ratings so obvs!' all you like, but the point of promotion is to heighten the awareness of flagging shows in order to improve their success. If CBB is going to have a loyal following regardless, why not spend more time promoting the version of the show which isn't doing so well?

Love Island did ~okay~ for ITV2 last year but clearly they want it to markedly improve this time around and so promoted the hell out of it. That's what a channel is supposed to do. Channel 5 aren't. And why? Because they don't care about the civilian show. Never have, never will.